Vivienne Sung


I am a product leadership coach, non exec board member, start-up advisor, angel investor and passionate product leader. I love helping product managers grow into leaders that make both their products and the companies they work inside of better. I am obsessive about building easy to use, effective experiences that centre around the humans that use them. Today I am working as the VP Product for Bumble Inc and support the product and design teams building Bumble, the #2 dating App in the world.

How will coaching shape the future of product over the next 5-10 years?

Coaching will provide the support and guidance that levels the playing field for under-represented groups in technology.

What are some of the most effective frameworks you've used when coaching leaders in your area?

Situational Leadership, Crucial Conversations, Goleman Leadership Styles

What's your best advice for product managers looking to increase their impact?

For me, the most impactful product managers dont only do a great job on improving the product they support, but they also excel in initiating and supporting change in their organisations, tangibly improving the working environment and the culture of the company that they work for. Rather than feeling hopeless or frustrated about the frictions that get in their way, I coach them towards high agency, and seeing the challenges they face (whether structural or interpersonal) as solvable problems.

Anything we should know about you as a thought leader in the area of product:

You can hear a bit more about my philosophy and approach in this Keynote: