Tim Herbig


As a Product Management Coach, I work with product managers and teams around the globe to connect the dots through empathy and structure. By introducing confidence and skills to their way of working, I ensure that they can and want to own their Product Strategy, Goals, and Product Discovery. For more than 10 years, I worked in various in-house and consulting roles as a Product Manager and Head of Product. I constantly challenged myself to make an evidence-informed way of working part of industries like publishing, professional networking, and building Enterprise-level SaaS applications. I know what it takes to balance large-scale product iterations with the scrappiness of a pre-Product-Market-Fit state.

How will coaching shape the future of product over the next 5-10 years?

It will lead to putting more skills and confidence in the hands of cross-functional product teams to make progress through self-determined learning. This way, teams have a higher chance of focusing on meaningful goals and real progress to ensure success for both customers and the business.

What are some of the most effective frameworks you've used when coaching leaders in your area?

Empathy Map for Forming Product Vision, The Product Field, Impact Mapping, Actor-Jobs-Outcome-Mapping, OKRs, Theme-based Roadmaps, "Product Discovery" (even though this isn't a framework, hence the air quotes).

What's your best advice for product managers looking to increase their impact?

Point out the gaps in your and your company's current understanding of the problem and the solution space. Reverse-engineer current tactical priorities to spot where you're lacking a real sense of why you're doing "something" and where you need a clearer understanding of "how success looks like." Never just throw a "best practice" or new framework at a problem or situation without being able to tie it to what you and your team want to get out of it. Otherwise, you're at risk of seeking cover through frameworks instead of focusing on making progress. Evaluate techniques based on what you want to get out of them and regularly iterate your way of working according to this initial reason WHY.

Anything we should know about you as a thought leader in the area of product:

I like to think that my investment in sharing content with the product community for more than eight years speaks for itself. I always enjoyed the challenge of laying out complex ideas publicly through a variety of content formats to help product teams across all channels improve their work on their terms.