Stefanie Kamps


How will coaching shape the future of product over the next 5-10 years?

Product management is a field of high complexity and ambiguity that requires the right mindset and the right toolkit at the right time. It's a craft that demands a lot of social intelligence as well as intuition and strategic awareness. Good product managers can (and should) emerge from all educational and functional fields. No university course can truly prepare them for the uncertain world they'll need to navigate and the best way to get skilled in product management is by practicing it. Product management is the glue between the components of a new product and it comes with high stakes and high visibility. Even the most resilient PMs can crack under that pressure from time to time. This is where coaching comes in. With technology gaining complexity every year, coaches can help product managers become and stay resilient by being a soundboard, a mentor, a cheerleader, and a direct no-nonsense voice. Coaching will help make the field more accessible to bright minds.

What are some of the most effective frameworks you've used when coaching leaders in your area?

Working backwards approach and document reviews

What's your best advice for product managers looking to increase their impact?

Nurture your network in good and bad times; understand the success metrics related to your role and deliver towards them every day; borrow authority if you have to; learn to read between the lines and trust your social intuition; keep an updated elevator pitch ready for all your projects; never burn bridges; build the most minimal but representative enough product; and: follow the 80/20 rule, particularly in startups

Anything we should know about you as a thought leader in the area of product:

I have a 12+ year expertise in product, program, and marketing management and have worked in multiple verticals, industries, and cultural contexts in Europe and the US. I'm a hands on product leader and some of my achievements include the definition of international program expansion strategies for Amazon Prime, co-leading major Prime component launches like Prime Reading across different countries, launching the German Amazon Gift Card category, and defining ways to position the globally operating fintech Remitly for an IPO via engagement and retention activities. Dreaming up new products and putting them into action is the mental challenge I most enjoy about product management. At the same time, I like elevating others to become leaders themselves, which is what brought me to coaching.