Scott Berkun


Scott Berkun is a bestselling author and popular speaker on UX design, innovation, leading teams, public speaking and other subjects. He’s published eight books, including How Design Makes The World, The Myths of Innovation, Confessions of a Public Speaker, and The Year Without Pants. His work has appeared in The New York Times, The Washington Post, Forbes, The Wall Street Journal, The Economist, The Guardian, Wired magazine, USA Today, Fast Company, National Public Radio, CNN, NPR, MSNBC and other media. His popular blog is at and he tweets at @berkun.

How will coaching shape the future of product over the next 5-10 years?

If done well, it will help individuals and teams self-evaluate their work to make products that truly solve more problems for more people in more profound ways

What are some of the most effective frameworks you've used when coaching leaders in your area?

Listening! Observing! Reflecting!

What's your best advice for product managers looking to increase their impact?

Listen! Observe! Reflect! Ask more questions of more different people. Study the true stories behind products you admire.

Anything we should know about you as a thought leader in the area of product:

I've written classic books about project leadership (Making Things Happen) and managing innovation (The Myths of Innovation).