Lulu Cheng


I’m a professionally trained executive coach who brings a decade of experience as a product leader and manager of teams. I helped scale some of the most beloved apps in the world at Dropbox and Pinterest during periods of rapid growth and through an IPO. Now, I coach leaders and founders who are mission-driven, product-focused, and human first. I partner with you to grow your impact — without burning out and while staying true to your values.

How will coaching shape the future of product over the next 5-10 years?

As product management skills become more widespread and democratized, what will differentiate the most successful product leaders will be the same things that differentiate successful leaders more broadly — self-awareness, resilience, and appetite for the sometimes uncomfortable but necessary process of personal growth. Coaches are an invaluable partner in achieving and accelerating that growth. I believe in the power of coaching to shape more discerning and compassionate leaders, who in turn build products that will lead to a more equitable and sustainable world.

What are some of the most effective frameworks you've used when coaching leaders in your area?

SBIO feedback framework, input vs. output goals, coaching vs. fixing, limiting beliefs, parts work (based on Internal Family Systems), Eisenhower matrix, task relevant maturity, growth-share matrix, Johari window

What's your best advice for product managers looking to increase their impact?

After a certain point, the biggest obstacles to growing your impact usually aren’t hard skills or an esoteric framework you’ve never heard of. It’s internal and interpersonal. Moreover, the skills and qualities that got you to your current stage are often different from the ones you’ll need to reach and succeed in the next one — there’s a step-function change that needs to happen. Having the self-awareness, courage, and resilience to pursue this shift is key. Find and follow product leaders you admire. And of course, work with a coach :)

Anything we should know about you as a thought leader in the area of product:

In 2015 when I had just transitioned into my first official product manager role after doing the job in an unofficial capacity for about a year, I wrote a widely shared article on succeeding as a PM without a technical background ( It’s the resource I wish I had when I was starting out on this journey. Since then, I’ve continued to write about product, leadership, and personal growth topics via my newsletter and other social platforms.