Jenny Cu


Jenny has over 20 years of experience in the technology industry, and has hands-on experience as a Product Manager at large Fortune 500 companies like ebay and Yahoo! as well as mid-size companies and startups like Cafepress and She has a degree in Computer Science and Business from UC Berkeley, and an MBA from Santa Clara University. More recently, Jenny has transitioned into Technical Recruiting, Product Management Consulting, and Career Coaching. She is also an RYT-200 certified yoga instructor, loves snowboarding, and is a mom of 5 kids and 3 guinea pigs.

How will coaching shape the future of product over the next 5-10 years?

Product management is a job title whose exact definition varies widely across industries, companies, and even teams. My hope is that we can help to guide today's product leaders to build a culture of empowerment and inclusivity that will drive the next decade of change for those to come.

What are some of the most effective frameworks you've used when coaching leaders in your area?

Having used a variety of different frameworks, including GROW and CLEAR, I’ve found that the best framework really depends on the coachee(s), the setting, the desired outcome, and the amount of time that we have together. Whether it’s 1:1, peer, or group coaching, I like to tailor the framework to the coachee(s) and their goals.

What's your best advice for product managers looking to increase their impact?

1. Understand why. There are various reasons that PMs want to increase their scope / impact / purview, including getting recognition, getting promoted, feeling more valuable to the company, desire for more power, and more. What is your why? 2. Get a sense for where you stand. 360 feedback, talking to your manager, and making a list of accomplishments are just a few ways to do this. 3. Find a mentor / sponsor / coach. Meet regularly with this person, and make a plan. 4. Make your case! (and don’t forget to build out a succession plan)

Anything we should know about you as a thought leader in the area of product:

Having been a product manager myself for over 15 years at large companies like eBay and Yahoo and small startups (and even trying my own), I feel that I have a great deal of hands-on experience in the field that helps me guide other product managers who are on a similar path. As a technical recruiter and career coach now, I have a unique perspective of the job market from both sides of the table.