Dianna Yau


Dianna Yau is a Product Manager at Facebook building products to help the next billion people get onto the internet. Previously, she worked in global strategy, sales, and growth marketing at IBM, Google and Rocket Internet. Past her day job, she’s a startup advisor and creates content on YouTube to help product managers succeed. She’s passionate about using tech for social impact and building startup ecosystems in emerging markets. These passions have taken her to over 90 countries and counting.

How will coaching shape the future of product over the next 5-10 years?

Product management is a field best learned through apprenticeship versus learning by reading. It's become one of the hottest jobs. But being a product manager requires an immense responsibility because you're inevitably shaping human behavior through products. Coaching and the apprenticeship model for product is pivotal for future innovation because if we want to keep progressing its key to learn the successes and mistakes from past and existing product leaders.

What are some of the most effective frameworks you've used when coaching leaders in your area?

1. Understand, identify, execute. 2. Focus on user painpoints first, not ideas

What's your best advice for product managers looking to increase their impact?

1. Find people problems to solve that could drive societal impact versus making companies richer 2. Start with data to help you understand where the most impact made can be versus your own assumptions about the world 3. Always treat your solutions as hypotheses waiting to be tested versus truths and lean into the power of experimentation

Anything we should know about you as a thought leader in the area of product:

As a product manager, i'm particularly passionate about using my product skills to drive positive social impact. I spent the last 6 years at Facebook/Meta honing my product management craft on tackling the problem that 50% of the world's population still doesn't have access to internet. And in the last few years I've taken my product skills to continue pushing social impact by helping people build careers in product management and have coached hundreds of people.