Colleen Graneto


Colleen's worked with B2B, B2C, and platform products over the last 15 years, including the last 6+ at Airbnb, and has a unique understanding of what is necessary to launch products that resonate with users. Colleen also teaches and coaches at General Assembly, UC Berkeley Executive Education, and MICA, sharing her experience in building strong product and business strategy, storytelling, and decision making.

How will coaching shape the future of product over the next 5-10 years?

Product management is generally self-taught, with individuals stumbling through and learning, and maybe getting lucky with a good manager or mentor who expedites their learning and accelerates their career. I believe product coaching will give more product managers that opportunity, and make it easier to find and access before getting to a senior leadership level.

What are some of the most effective frameworks you've used when coaching leaders in your area?

My favorites are Teresa Torres Opportunity & Solution Tree, Gibson Biddle's product strategy frameworks, Jeff Patton's Customer Journey Mapping, Jobs to be Done, and Marty Cagan in general. It's one thing to read about them, another thing to get hands on help applying them and adapting them to your company and product.

What's your best advice for product managers looking to increase their impact?

Know your internal product ecosystem, and build strong, insights backed narratives that tell the story of why your strategy matters to the customer and business in order to influence and activate others to join and amplify your work.

Anything we should know about you as a thought leader in the area of product:

I'm passionate about diversity and inclusion in product. Having diverse ideas and backgrounds makes better products and businesses.