Catherine Bassett


Berlin based, originally from Boston. Experienced passionate customer driven Product Managment professional.

How will coaching shape the future of product over the next 5-10 years?

In general, coaching itself is getting more and more important in a hybrid work environment. People won't necessarily have people around them to coach them. Younger professionals are already struggling. With the market constricting, coaching will also be a critical advantage for people tying to break into product and succeed in product. Smart product delivery is and will continue to be a make and break part of any company with customers. Product still isn't something that you can really get an education in. The best education is doing, making mistakes, and learning from people around you.

What are some of the most effective frameworks you've used when coaching leaders in your area?

Frameworks for Product work: Prioritization - really understanding how to prioritize and making sure your teams do as well. I start with ICE/Itmar Gilad but encourage them to find what works. Storytelling - being a good story teller is critical to getting buy in and building success. Frameworks for Product Career: A rough version of Zone of Proximal Development based on success criteria (either from their current role, or SVPG), self evaluation, peer evaluation and gap management.

What's your best advice for product managers looking to increase their impact?

Be transparent. Both upwards and with team. Be clear about what you're doing and why. Invite discussion. Share results, good and bad. Be the owner.

Anything we should know about you as a thought leader in the area of product:

I'm believe in the product lead organization. Evidence driven, impact prioritized, collaborative product delivery.