Blair Presley


Blair is a certified Product Manager who has spent her career in a range of industries from medical device, industrial architecture, and startups - with nearly ten years of direct Product Management experience. Aside from her experience as a practitioner, she is also a Product Management Educator and a Distinguished Faculty Member with General Assembly where she has taught hundreds of students. Blair has coached at the Enterprise level partnering with organizations such as Walmart, McKinsey & Co., and Johnson Controls to help them achieve Product Management excellence. Blair holds an MBA from New York Institute of Technology, and a BS in Marketing from Hampton University. She is pursuing her Ph.D. in Organizational Innovation and Design. When Blair isn’t coaching new and aspiring Product Managers, she consults organizations and individuals to help them to remove barriers to build better solutions with less friction.

How will coaching shape the future of product over the next 5-10 years?

I believe that Product coaching has the potential to create a more accessible, diverse, and prepared Product Management space in which a broad set of experiences - both personal and professional - are valued. As more professionals continue to acquaint themselves with the discipline and realize their alignment and potential, coaching can be an incredible vehicle to help bridge the gap between aspiration and reality.

What are some of the most effective frameworks you've used when coaching leaders in your area?

I've created a FAIR model that simplifies the set of actions required to pivot into Product. Relative to interviewing, an enhanced version of the STAR framework (i.e. #STAR) continues to be a fan favorite.

What's your best advice for product managers looking to increase their impact?

Focus on the fundamentals. There is a bevy of information that persists on the internet that can cause confusion and frustration and may not be applicable to all. Shun the gimmicks and focus on the fundamentals.

Anything we should know about you as a thought leader in the area of product:

Community is important to me. Being a thought leader is less about Blair as a talking head and more about creating spaces for others to express; hence my podcast: productmanagHER.