Andrew is New Zealand's only full time, independent, Product Leadership Coach and has been involved in product leadership before he, or anyone else in New Zealand, even knew what it was! His product career officially began in 2009 when he joined Xero as their first dedicated product hire and built a world class product leadership team that was critical in growing and supporting a customer base that grew from 17K to over 560K in only six years. He later joined virtual reality startup, 8i, as Global Head of Product, bringing human holograms to the world, including attracting over 1M downloads of their world-first Holo app. Since founding his product leadership coaching business in 2017 Andrew has been on a mission to raise the understanding and practice of product leadership across the country. He works with product leaders and companies ranging from early stage startups to large corporations looking to modernize their product practice. In 2015 Andrew founded Wellington’s largest product community, ProductTank, one of the largest meetups in the city and attracting national and international expert speakers to keep the product conversations going. In a previous life, Andrew was a statistician, wrote code for a living and was even a banana picker for a while.